Free Battlecard Template
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Professional template for successful battlecards
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What are battlecards?
Battlecards are indispensable sales tools for your sales team. They provide quick access to all relevant information on products, competitors and sales strategies. As compact information sheets, they make it easier to prepare for customer meetings and increase the effectiveness of your sales meetings.
Find out how battlecards can help your sales team to be more successful and how you can use them effectively. Our tips and best practices will help you increase your closing rates in the long term.
Battlecard Best Practices
Successful battlecards are characterized by the following features:
- • Clear structure with well-defined sections
- • Current competitive information and market analyses
- • Concise sales arguments and solutions
- • Concrete answers to frequent customer objections
This guide shows you the typical obstacles when creating battlecards and gives you practical tips on how to avoid them. Ideal for anyone who wants to optimize their battlecards.
Frequently Asked Questions
How often should battlecards be updated?
The frequency of updates depends on various factors, such as market dynamics and the competitive environment. Read more about the optimum update frequency for your Battle Cards here.
What information should be included in a battlecard?
An effective battle card contains product benefits, competitive comparisons, sales arguments, common objections and their responses, as well as specific customer references and success stories.
How do I measure the success of my battlecards?
The success of battle cards can be measured using various KPIs: Improved close rate, shortened sales cycles, positive feedback from the sales team and increased usage rate of battle cards in the sales process.